Effective Date: April 10, 2026  ·  Last Updated: April 10, 2026

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Fire For Now ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or interact with us in any way. Please read this policy carefully. By using our site or services, you agree to the practices described below.

If you have questions or concerns, you can reach us at any time using the contact information at the bottom of this page.

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1. Information We Collect

We collect information you provide directly to us, as well as information gathered automatically when you use our site.

Information you provide:

• Name, email address, shipping/billing address, and phone number when placing an order or creating an account

• Payment information (processed securely by third-party payment processors — we do not store full card numbers)

• Communications you send us, including customer service inquiries

• Email address if you subscribe to our mailing list

Information collected automatically:

• IP address, browser type, operating system, and referring URLs

• Pages visited, time spent on site, and links clicked

• Device identifiers and cookie data

• General geographic location (country/region level, derived from IP)

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2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and payment confirmation

• Communicate with you about your order, account, or any inquiries

• Send marketing emails and promotional content, if you have opted in (you may opt out at any time)

• Improve our website, products, and customer experience

• Detect, investigate, and prevent fraudulent or unauthorized activity

• Comply with applicable legal obligations

• Analyze trends and usage data in aggregate, anonymous form

We will never sell your personal information to third parties for their own marketing purposes.

3. Sharing Your Information

We share your information only as necessary to operate our business and as described below:

• Service providers: We work with third-party vendors to operate our platform, process payments, fulfill and ship orders, and send email communications. These providers are contractually required to protect your information and use it only for the purposes we specify.

• E-commerce platform: Our store is hosted on Wix Studio. Their privacy practices apply to data handled on their infrastructure. You can review Wix's privacy policy at wix.com/about/privacy.

• Analytics providers: We may use tools such as Google Analytics to understand site usage. These services may collect data according to their own privacy policies.

• Legal requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights or the safety of others.

• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, remember your preferences, and gather analytics data. Cookies are small text files stored on your device by your browser.

Types of cookies we use:

• Strictly necessary cookies: Required for the site to function (e.g., shopping cart, checkout session)

• Analytics cookies: Help us understand how visitors interact with our site

• Marketing cookies: Used to deliver relevant ads and track campaign performance (only with your consent)

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our site. Where required by law, we will request your consent before placing non-essential cookies.

5. Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal data, including:

• Access: Request a copy of the personal information we hold about you

• Correction: Request that we correct inaccurate or incomplete information

• Deletion: Request that we delete your personal information, subject to certain exceptions

• Portability: Request your data in a structured, machine-readable format

• Opt-out of marketing: Unsubscribe from marketing emails at any time via the link in any email or by contacting us directly

• Restrict or object to processing: In certain circumstances, request that we limit how we use your data

Residents of California (CCPA/CPRA), the European Union (GDPR), and other applicable jurisdictions have additional rights as outlined under those laws. We will respond to verified requests within the timeframes required by applicable law.

To exercise any of these rights, contact us at info@firefornow.com.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your account, completing transactions, resolving disputes, and complying with legal obligations. When data is no longer needed, we delete or anonymize it securely.

7. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include SSL/TLS encryption on our website, secure payment processing through PCI-compliant providers, and restricted internal access to customer data.

No method of transmission over the internet or electronic storage is 100% secure. While we work hard to protect your data, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

8. Children's Privacy

Our site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have inadvertently collected such information, we will promptly delete it. If you believe a child has provided us with personal information, please contact us.

9. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or other services. This Privacy Policy applies only to Fire For Now. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or a notice on our website.

Your continued use of our site following any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

Fire For Now
806 W Lantana Road
Lantana, FL 33462

Email: info@firefornow.com
Phone: (503) 547-9255